4 comments to ‘Lego’ ad, 1960

  • Alan Bickerstaff

    The Samsonite connection was a deal that Lego did in 1962 for Samsonite to manufacture for the American and Canadian market. Lego has always been a Danish company.

    As someone who grew up with Lego (and Meccano), and who probably went into engineering as a result, I have to say that the modern version of Lego is vastly inferior. As soon as they went down the route of making model specific kits with special parts, the level of inventiveness dropped dramatically. The whole point was to make something of your own invention, break it up and start again. The specific kits restrict this, IMHO. My lads used kNex, sadly they seem to have gone the same way.

  • Alan Bickerstaff

    Mind you, the newer Lego does allow you to do this……

    http://www.youtube.com/watch?v=fIXByCAIzos

  • Mr. Flute

    But the new specific sets have a ton of cool pieces that allow even more varied creativity. I never follow(ed) the “plans” of a given “set”. The parts all just end up in mixed in a bin and I go from there.

  • gladeye

    I know what you mean Alan, and as an adult, I was turned off by the increasing specialized pieces from a distance. I have gotten way back into legos with my 7 1/2 year old son, and as much as he enjoys following the directions, he has become increasingly creative with them over time and his original creations genuinely blow me away sometimes. There is a massive network of Lego collectors and fans we’ve explored a bit as well. It’s a never ending catalog and we never feel like we have enough (we honestly did have “enough” Legos long ago, though). They are a fantastic, though frustratingly expensive, toy.

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