14 comments to Soviet Car Ads, 1960s / 1970s

  • Randall

    I love the rear engine Corvair copy … they didn’t even bother to change the grille! The Red Volga at the top is a straight rip off of a 63 Chevy Nova! LOL … I once saw a Soviet version of the Panasonic Portapak video camera and recorder … absolute copy job … Yet they have such innovation and design! Why copy?

  • Mikko

    I wonder how many of these pictures are from Finland. Most of the Ladas and one Volga are sporting Finnish registration plates with the three letters plus three numbers format.

  • i had no idea that 60s casual fashions had actually reached so far into soviet culture.

  • mike

    r randall

    The grille on the Volga is certainly similar to the Nova’s, but the rest of the proportions are very different.

    As for the rear-engined ZAZ 966, it’s actually an NSU Prinz 4 copy. The nickname for it in Russian is “Ushastiy”, meaning “ear-y”, because of the intakes. The later 968M models did away with the “ears” in favor of flush intakes.

  • notme

    @Randall: the ones you mention are not the only ones that are copies. The Lada design was officially licensed from Fiat and is equal to a Fiat 124″.

    The Volga is a copy of a “Ford 12m as sold in Europe from 1967 on.

    And the ZAZ is a 1:1 copy of the German NSU Prinz 4. NSU was later on acquired by Audi.

  • Id love to have the black one in the 6th photo. Its a thing of beauty! Tint the windows black and it would be bad @ss

  • Of course the car in pic 2 -5 is the Lada which is almost exactly the same as the Fiat 124 Berline. The Fiat was the starting point for the Lada. I think they got russian steel in return which made it onto my car, the Fiat 124 sport coupé and also on the Fiat 124 Spider which was very popular in California in the seventies as an affordable little convertible. But the russian steel is horrible, I can tell you. No wonder very little 124 sport coupé’s survived the rot of the russian steel.

  • Jon

    Fiats of the era were themselves horrible cars. Even the Spyder was fun but very unreliable – my father even had a spare junked one in the garage for parts to keep his going. So I can’t imagine what a Russian copy would be like.

  • FJP912

    The ZAZ was a copy of the NSU, yes, but the NSU in turn did liberally borrow its body design from the first generation Corvair.

  • Klattu

    Shows what advertising can do… make anything pleasent.

  • I believe that the reason why Eastern Europe and Russia are still full of Volga and Lada cars which are 40 or 30 years old but are still on the road and in runnning condition is due to the “horrible Russian steel”, right?
    As about “copy” and/or “similarity”, please try to remember that there are valid international standards that have to be applied and observed by any country when manufacturing certain products..and there are also some government trade or exchange agreements that we, the people, know nothing about. We only see that something looks like a “copy” or is “similar to”….but nobody wonder why until present time there wasn’t any famous trial on patent/license infringement against a certain Russian product considered as a “copy” or “similar to…” …

  • rrpostal

    @George [citation needed] about how many of these cars are still on the road and why. There are many factors involved in why many older cars are still on the road. In the rural US a see many older pick up trucks. I’m not saying I’m sure of the reasons for these things, quite the opposite. It’s kind of neat anyway.

  • look at the 12th photo. It shows that horse sometimes can be faster then car

  • Nowak

    A lot of these cars still works. All soviet cars were made to survive after direct hit of nucklear bomb)))
    My father have a VAZ like on picture 3. You can fix it even by hammer)

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