‘In 1925, André Citroën rented the Eiffel Tower and had the Citroën brand name emblazoned with 125,000 incandescent lights. The sign remained in place until the company went bankrupt in 1934, partly because of the incredibly high electricity bills.’
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This capsule was curated by Barbara Kerr
Howdy. Excellent post. Minor typo: e and o transposed in Citroen. Keep up the good work and thanks!
Let this be a warning to all those who advertise in NYC’s Times Square.